Armin van Buuren ‘Global Oceans Ambassador’ for World Wide Fund for Nature (WWF)
Armin van Buuren says: “‘Back in November, when I was touring through Southeast Asia, I visited several WWF projects on Bali. There I could see with my own eyes how beautiful animals like turtles are affected by plastic pollution. These experiences opened my eyes and made me realize how much aid is needed.
For years, I've been bringing people together with my music. It's my way of making the world a bit more beautiful. In addition to being a DJ and producer, I'm also a father, and I want to give my children, their children and all generations thereafter the world they deserve.”
The DJ adds: “WWF's inspiring message of nature preservation touches me deeply on a personal level. I am proud to announce that WWF and I will be joining forces, and that I'll be a Global Oceans Ambassador for WWF from this moment onward.
With #Beatplastic, WWF and I aim to rid the world of plastic pollution. I want to encourage my fans to sign a petition and help call upon the world leaders to sign a VN resolution with tangible agreements on how to stop plastic pollution.
At the same time, my team and I are working hard to make sure our A State Of Trance events become plastic smart, and I'm personally hoping to inspires millions of people every day to use less disposable plastic. Life on earth is too precious to get smothered by plastic. We are the ones responsible for this mess, and I truly believe that we can fix it together.’”
The top DJ and the nature organization intend the #BeatPlastic campaign to mobilize Armin’s millions of fans, followers and supporters to stop plastic pollution. Urgent action is needed because at present, 8 million tons of plastic are dumped in the oceans each year.
Eradicating disposable plastic
As WWF ambassador, Armin is going to be active on various fronts. One of his projects is to ask his fans to sign the WWF petition, which calls on world leaders to draft an international binding UN treaty, containing concrete steps to stop plastic pollution. Armin is also going to give the right example by making his A State of Trance events plastic-smart.
Marco Lambertini, Director General of WWF International is delighted with the news of Armin being named WWF Global Oceans Ambassador: "Our Oceans are in crisis, threatened by climate change and overfishing, but also plastic pollution, which is set to double by 2030. Addressing this requires a concerted approach involving business, government and the public. Together with leading personalities like Armin we can inspire millions of people around the globe to speak up to ensure that plastics never become waste.”