Chris Cashak brings a new type of superstar act to EDM events
Chris Cashak is the first photographer to breakthrough as a performing artist act at EDM events, parties and festivals. He creates and is part of an impromptu experience with the party goers enabling them to enjoy EDM events in a new way.
Cashak's innovative style merges talent in front of the camera with artistry behind it. The combination empowers him to build a personalized connection with the audience that is sharable online. Cashak is the most followed EDM photographer on social media. He contrasts with anonymous paparazzi type photographers typically seen at EDM events.
Event producers are promoting Chris Cashak as a headlining artist at their EDM nightclubs, parties and festivals. DJs were considered the main attraction in the past but Cashak says he is changing that. "EDM is more than one guy playing MP3s in a booth. It's a shared experience that has many parts," Cashak explains. With years of work Chris Cashak showed the value he brings as headlining photographer by creating additional buzz, media attention and drawing party goers who want their own unique photo by the artist. He focuses almost exclusively on people in the crowd who he calls the real stars. "It's not about replacing the DJ. I'm about leading the EDM experience to the next level," Cashak says.
Celebrity status is typically reserved for top DJs in the EDM industry. Chris Cashak is challenging that stereotype. With a social media following of more than 1 million Cashak is currently the most followed party, event, nightlife and EDM photographer in the world. His fan base matches the level of many popular DJs currently on tour. He's demonstrating a photographer can also hold the spotlight.
Since the early days of Hollywood, people(movie starlets or not) sought the attention of notable photographers to take their picture. Chris Cashak says the camera phone and selfie fad didn't change this. He adds people at EDM events are driven more to his photos as the everyday phone pictures become boring and mundane. "Selfies are getting old. We're back to where we started. People feel like a star, when a I take their picture," Cashak explains.
Chris Cashak says he is on a mission to elevate EDM events, parties and festivals with a new kind of superstar act. He is the first non-DJ artist to match the popularity of top stage performers. Cashak plans to take his act across the industry with the goal of becoming a household name that brings new recognition to EDM events.