Amsterdam Dance Event announced 2012 dates!
The seventeenth edition of the ADE will take place from the 17th to the 21st of October, 2012. After selling out for the last five years, the ADE is now widely regarded as one of the highlights of the annual international dance and electronic music calendar.
“Two years ago we included the Wednesday in order to accommodate a growing list of conferences and parties, and in 2012 - because there are so many events throughout the whole of the weekend - Sunday is now officially included in the ADE dates,” Richard Zijlma, ADE Director, said. The 2011 Sunday schedule included amongst others Visionquest at Trouw, Moon Harbour & secretsundaze, Wicked Jazz Sounds and the Melkweg After Party. ADE 2012 will also feature expanded versions of the ADE University (aimed at inspiring and educating students and young music industry professionals) and ADE Playground (showcasing technology and technological innovation), both of which were introduced in 2011 to widespread acclaim, as well as improvements and new developments for the Hard Dance Event (HDE), Music & Bits and ADE Next.
The inaugural ADE University offered lectures from Simon Dunmore, Afrojack and Nalden, while the Music and Bits conference segment was given its own venue (de Balie) and expanded to three days, featuring presentations and talks by representatives from Sound Cloud, Pitchfork and Boiler Room. The harder music styles were the main focus at the specialist Hard Dance Event, and ADE NeXT offered up-and-coming musical talent a program of workshops, demonstration sessions and Q&A's with top flight musicians including Sven Väth and Frankie Knuckles.
Each year 3,000+ artists, A&R managers, journalists, label representatives, booking agents, producers and music publishers from around the world gather in Amsterdam to do business, network, discover new talent and keep up to date on the latest technological and legislative developments. The 140,000+ festival visitors - including approximately 25,000 tourists – fill the city's venues for a wide range of shows and parties featuring the very best national and international artists. The 2011 edition of the ADE staged a record 220 events in 52 venues across the city, with a total of over 800 DJs and acts performing. Performers included David Guetta, Armin van Buuren, Afrojack, Frankie Knuckles, Ferry Corsten, Joris Voorn, Carl Cox, Groove Armada, Dave Clarke, Modeselektor, Martyn, Chris Liebing, David Morales, Sander van Doorn, Goldie, Hudson Mohawke, Roger Sanchez, Richie Hawtin and many others.
The daytime program featured prominent artists like Carl Cox, David Guetta, Armin van Buuren, and Boy George discussing their careers and vision of the future of the music industry. There was also a special focus on the Brazilian music industry, as well as an in-depth look at the implications and significance of the success of Dutch DJs and producers abroad. Dutch rights collection and distribution agency Buma/Stemra also launched a new app at ADE which offers composers and songwriters insight into their daily radio airplay.
Alongside ADE University and Playground, also new in 2011 was the presentation of the Top100 DJ Awards, which for the first time ever took place in the Netherlands. The ceremony saw David Guetta voted number one DJ in the world, and Dutch DJs were again well represented, with names such as Armin van Buuren (2), Tiësto (3), Afrojack (7), Dash Berlin (8), Fedde Le Grand (14 ), Sander van Doorn (16), Headhunterz (17), Ferry Corsten (18) and Laidback Luke (20) taking up nearly half of the top 20.
Conference tickets are now available at: http://www.amsterdam-dance-event.nl/register
Expect the first 2012 festival acts to be revealed in June!