Luxury club & global lifestyle brand Pacha joined forces with UK independent label group New State Entertainment this week. The label arm of the Pacha Group, Pacha Recordings, inked a five-album deal with New State Entertainment for exclusive Pacha branded compilations in the UK & Eire.
Tim Binns, A&R Director for New State Entertainment, comments, "I'm really excited about working with the Pacha label and brand. It's an iconic brand with a huge musical history that has grown and extended into many different areas outside music, so the potential is massive”.
 
The deal will take in TV advertised and non-TV advertised compilations spanning Pacha's existing music brands, such as Pure Pacha, but also introducing some fresh concepts for 2009 and beyond.
 
Steve Hulme, International Label Manager/A&R for Pacha Recordings adds, "It feels like a perfect fit for Pacha´s maverick approach to the club world and record business. New State has amazing brands working with them already such as Tiësto, Godskitchen, Cream and Bugged Out and I'm very happy to join Pacha Recordings to that illustrious list. Tim Binns and Tom Parkinson are not afraid to take on projects outside the mainstream. They have a great awareness for the iconic brands they work with and have consistently managed to create success around those brands in the popular consumer market whilst retaining integrity for the brands themselves."
 
The first release is scheduled to be a TV advertised project for March 2009.
 
For updates check

http://www.newstatemusic.com

http://www.pacha.com